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Braun Automotive Blog

Our Top 8 Detailing Product Picks

Posted by Lance Cheney

February 14. 2017

We’ve compiled a list of some of our followers’ favorite products for you to give your detailing business a kick start. Take a look at our list and let us know what your favorite is in the comments.

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Topics: Wheel Woolies, power woolie, original woolies

Answers to our most frequently asked questions about original Woolie products

Posted by Lance Cheney

January 09. 2017

We get a lot of detailing professionals asking about Wheel Woolies®. Very often they’ve heard about our line of detailing brushes from a colleague or from a trade show. Sometimes their customers tell them about Wheel Woolies.

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Topics: Car Detailing, Wheel Woolies, vent brush, Braun Automotive, power woolie, original woolies, automotive detailing brushes, detailers, automotive detailers, AC5 brush set

What we’ve done with Woolies®

Posted by Lance Cheney

December 13. 2016


Since we first introduced Wheel Woolies® we've worked really hard to make them better every year. We’ve created a variety of brush head sizes and handle lengths. We created an A kit and a B kit based on what you told us you needed. We expanded the Woolie family of brushes to include the Caliper Spoke Brush, the Vent Brush, and most recently, the new Power Woolie.

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Topics: Wheels, Wheel Woolies, vent brush, Wheel Woolies Vent Brush, power woolies, power woolie, wheel woolies kit, caliper spoke woolie, original wheel woolies, woolie creatures

Car Detailing Tips from the Professionals

Posted by Lance Cheney

December 03. 2016

detailing tips.jpg

Ask the professional and they’ll tell you that automotive detailing requires high-tech equipment and laser focus to achieve the precision results only a professional can deliver. But sometimes, the tricks of the trade can be as simple as opening your bathroom cabinet. We asked the professionals for their favorite weird detailing tips and here’s what they said.

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Topics: Car Detailing, Braun Automotive, auto detailing tips, detailer tips, Wheel Woolies by Braun Automotive, car, original wheel woolies, professional detailing tips

Stories from SEMA: another year in the books

Posted by Lance Cheney

November 15. 2016


SEMA 2016 has come and gone and it was just as big, bad, and beautiful as last year. We talked about the controlled chaos of SEMA in years past and this year was no exception.

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Topics: Wheel Woolies, SEMA, Braun Automotive, power woolies, power woolie, SEMA 2016, original wheel woolies

Distributor Love: Auto Maxima

Posted by Lance Cheney

September 13. 2016


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Topics: Car Care Products, Car Detailing, Wheel Woolies, distributor, Braun Automotive, Auto Maxima

Business Series: Tips from worldwide CEOs

Posted by Lance Cheney

September 01. 2016

Pricewaterhouse Cooper (PwC) recently released their annual global CEO survey. The survey is given to over 1,400 CEOs worldwide to capture their thoughts on business trends and growth. Business owners would be wise to pay attention because the results can easily be turned into business tips, even for small companies.

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Topics: Braun Automotive, customers, business tips, customer service, small business

Not the car of the future: a tough marriage between automakers and technologies

Posted by Lance Cheney

August 16. 2016

girushin.jpgWe’ve written before about how developments in technology are transforming the auto industry. From updates to parts like display screens and headlights to the ultimate goal of the autonomous car, the auto industry as been integrating current technology at a pace that seems to increase exponentially.  But just like most marriages there is a hidden underbelly of issues that the public doesn’t get to see.

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Topics: Braun Automotive, car technology, car, technology, PricewaterhouseCoopers, autonomous car, auto industry

With a Little Help From Our Friends: Co-branding helps drive business

Posted by Lance Cheney

July 29. 2016

It’s no secret that co-branding works. Take two successful companies that are well established with their target demographic, put them together and suddenly they’ve doubled their customer base. It really is as simple as that.

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Topics: Braun Automotive, detailing, business tips, wheel woolies kit, co-branding

Transcendent Car

Posted by Lance Cheney

July 11. 2016


I recently watched 2009’s Transcendent Man, a documentary about Ray Kurzweil, an inventor and futurist who believes that soon technology will be changing so rapidly that we will have to enhance ourselves with artificial intelligence to keep up. He predicts that we are emerging on a new age of civilization in which we will no longer be dependent on our physical bodies and there will be no clear distinction between human and machine. Human aging and Illness will be reversed; world hunger and poverty will be solved and we will ultimately cure death. Yeah….wow.

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Topics: car technology, car, headlights

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