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Braun Automotive Blog

Stories from SEMA: another year in the books

Posted by Lance Cheney

November 15. 2016


SEMA 2016 has come and gone and it was just as big, bad, and beautiful as last year. We talked about the controlled chaos of SEMA in years past and this year was no exception.


Throughout the weekend it was not unusual to have three and four groups of visitors sharing Wheel Woolies stories and new car care products distributors seeking to become Braun Automotive distributors. We received distributor requests from Russia, Czech Republic, Spain, Belgium, Brazil, Chile, Columbia and many more countries.


The star of our booth of course was our newest product in the Wheel Woolies line; Power Woolies®. Total Eclipse Detailing out of Yarmouth, ME interviewed me at SEMA (with a cameo by our Business Director, Peter Lassen!). Scott asked me about our line of Original Wheel Woolies, in particular our newest Woolie, the Power Woolie. Of course Scott was excited about the prospect of being able to combine his love of Woolies with his love of power tools! A big thanks to Scott and Total Eclipse Detailing, distributors of Wheel Woolies and Braun Automotive detailing brushes out of Yarmouth, ME.


Our Braun Brush West Director of Operations, Randy Pena, got to sit down with world famous detailer Renny Doyle. Renny’s team was responsible for the detailing needs of Air Force One. The interview also featured our new Power Woolie. Watch to the end to hear Renny admit he’s testing our brushes out for new uses - stay tuned!

You can watch both interviews on our Wheel Woolies Facebook page.

And really this is what we love to hear from our distributors. We’re not detailers, we’re brush-makers. We can make the finest quality brushes worldwide but we we need to hear your ideas. We want to know what brushes you need as professional detailers to do the best job you can for your customers. And then we want to make them for you.


So many more stories to come, keep the ideas flowing!


Wheel Woolies 

Topics: Wheel Woolies, SEMA, Braun Automotive, power woolies, power woolie, SEMA 2016, original wheel woolies

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