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Braun Automotive Blog

Dispelling the Myths About Synthetic Oil

Posted by Lance Cheney

July 09. 2018

synthetic oilFor decades, the only choice on the market was the use of conventional motor oil, which is derived from petroleum. In recent years, however, synthetic oils have been gaining popularity despite a significantly higher cost. To understand why many people are making the switch to synthetic, you simply need to look at the benefits of synthetic oil when compared to conventional oil:

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Topics: Car Care Products, car technology, motor oil, automotive tips, synthetic oil

Not the car of the future: a tough marriage between automakers and technologies

Posted by Lance Cheney

August 16. 2016

girushin.jpgWe’ve written before about how developments in technology are transforming the auto industry. From updates to parts like display screens and headlights to the ultimate goal of the autonomous car, the auto industry as been integrating current technology at a pace that seems to increase exponentially.  But just like most marriages there is a hidden underbelly of issues that the public doesn’t get to see.

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Topics: Braun Automotive, car technology, car, technology, PricewaterhouseCoopers, autonomous car, auto industry

Transcendent Car

Posted by Lance Cheney

July 11. 2016


I recently watched 2009’s Transcendent Man, a documentary about Ray Kurzweil, an inventor and futurist who believes that soon technology will be changing so rapidly that we will have to enhance ourselves with artificial intelligence to keep up. He predicts that we are emerging on a new age of civilization in which we will no longer be dependent on our physical bodies and there will be no clear distinction between human and machine. Human aging and Illness will be reversed; world hunger and poverty will be solved and we will ultimately cure death. Yeah….wow.

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Topics: car technology, car, headlights

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