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Braun Automotive Blog

Women’s movement has car industry leaders rethinking the presence of the “booth babe”

Posted by Lance Cheney

March 27. 2018

 Image-1.pngPhoto courtesy of @sirjoancornella on Instagram

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Topics: customers, customer service, auto industry, competitors, women's movement, Geneva Car Show

Business Series: Tips from worldwide CEOs

Posted by Lance Cheney

September 01. 2016

Pricewaterhouse Cooper (PwC) recently released their annual global CEO survey. The survey is given to over 1,400 CEOs worldwide to capture their thoughts on business trends and growth. Business owners would be wise to pay attention because the results can easily be turned into business tips, even for small companies.

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Topics: Braun Automotive, customers, business tips, customer service, small business

The Brand Police: Quality Control

Posted by Lance Cheney

January 27. 2016

Recently we were contacted by a customer about a Wheel Woolies kit he had purchased. On one of the brushes, the head had separated from the handle. He had attempted to use an adhesive to re-attach but this was not a successful fix and the pieces eventually separated again. We promptly replied to him that all of our detailing brush heads are ultrasonically welded to the handles, no glue or adhesive is ever used. Therefore, the problem must have been a faulty weld and we would replace his brushes immediately and ship them out at our expense.

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Topics: Wheel Woolies, brushes, detailing, customers, quality control, customer service

SEMA New Product Showcase: Wheel Woolies Vent Brush

Posted by Lance Cheney

October 28. 2015

The creation of our Vent Brush was really the brainchild of our customers and distributors. You all loved the smallest brush (8” L with 1"OD) in our original Wheel Woolies kit but complained that the handle wasn’t long enough to reach deep inside air vents. Thus, our customers became our greatest partners.

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Topics: cleaning car air vents, Wheel Woolies, SEMA, vent brush, Wheel Woolies Vent Brush, customers, SEMA 2015, distributors

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