When we start a new business one of the first things we think about is our brand. Getting the brand right is one of the keys to success. Your company’s brand is its personality. It’s why people will trust you and be loyal to you for years to come. No wonder we stress so much when we're first creating all of our marketing materials. We want to get it right.
But once we have success, then other issues take the forefront; supply and demand, price setting, new product launch, you name it. And our baby brand, that we spent so much time growing and nurturing, gets neglected and starts to wither. Poor baby brand.