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Braun Automotive Blog

Coolest stuff we saw at SEMA 2017

Posted by Lance Cheney

December 05. 2017

SEMA is a whirlwind of innovation, creativity, and power. it was hard to choose but here are some of the most noteworthy concepts we peeped while we were at the show.

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Topics: SEMA, Braun Automotive, automotive detailing brushes, automotive detailing, SEMA 2017

Making the most of your 2017 SEMA show experience.

Posted by Lance Cheney

October 24. 2017


Whether you’re an exhibitor or an attendee, the SEMA experience can be overwhelming and daunting even for returnees. You can maximize your time with just a few simple tips and strategies.

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Topics: Wheel Woolies, SEMA, Braun Automotive, distributors, original woolies, SEMA 2017

Stories from SEMA: another year in the books

Posted by Lance Cheney

November 15. 2016


SEMA 2016 has come and gone and it was just as big, bad, and beautiful as last year. We talked about the controlled chaos of SEMA in years past and this year was no exception.

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Topics: Wheel Woolies, SEMA, Braun Automotive, power woolies, power woolie, SEMA 2016, original wheel woolies

Stories from SEMA: Controlled Chaos

Posted by Lance Cheney

November 17. 2015

“Controlled chaos” is how Randy Pena our Director of Operations at Braun Brush West described being at SEMA earlier this month.

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Topics: SEMA, detailing, SEMA 2015, distributors

What we're seeing at SEMA, right now!

Posted by Lance Cheney

November 05. 2015

The SEMA Show is the premier automotive specialty products trade event in the world. And it is being held right now at the Las Vegas Convention Center. Every year SEMA hosts a variety of the top companies in the industry. SEMA attracts companies that are the most creative innovators in the automotive industry. So it's no surprise that we've seen some of the best new products, the hottest cars, and the smartest teams since we arrived Monday night.

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Topics: Wheel Woolies, SEMA, SEMA 2015, Grit Guard

SEMA New Product Showcase: Wheel Woolies Vent Brush

Posted by Lance Cheney

October 28. 2015

The creation of our Vent Brush was really the brainchild of our customers and distributors. You all loved the smallest brush (8” L with 1"OD) in our original Wheel Woolies kit but complained that the handle wasn’t long enough to reach deep inside air vents. Thus, our customers became our greatest partners.

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Topics: cleaning car air vents, Wheel Woolies, SEMA, vent brush, Wheel Woolies Vent Brush, customers, SEMA 2015, distributors

Product Showcase: Wheel and Fender Brush

Posted by Lance Cheney

October 22. 2015


SEMA is the best industry show to showcase your new, favorite, and best selling products. Since we launched our line of car detailing brushes we have added to and fine-tuned our products mostly based on the suggestions of our distributors and customers. And since we first introduced our Wheel Woolies® kit we have created more than 20 auto detailing brushes. Everyone has a favorite, but we asked Braun Automotive’s Director of Business Development, Peter Lassen, which was his favorite. Here’s what he said:

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Topics: Car Detailing, Wheel Woolies, SEMA, brushes, Braun Automotive, detailing, auto detailing brushes

Distributor Love: Detailed Image

Posted by Lance Cheney

October 14. 2015

Detailed Image was founded in 2004 as both a professional detailing service and an online store. Co-Owners Greg, Adam, and Mike started the business from home, pouring in all their blood, sweat, and tears during the first years. Though they came from humble beginnings their growth in those early years was exponential. They later sold the service side of the business to focus exclusively on e-commerce.

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Topics: SEMA, Detailing Supplies, distributor, detailing blog, brushes, Braun Automotive, detailing

Distributor Love Across the Pond: Clean Your Car

Posted by Lance Cheney

September 09. 2015

Our love reaches across the pond to one of our favorite UK distributors Clean Your CEO and General Manager, Tim Horner, is a humble car enthusiast. He started Clean Your Car mostly as a place where other detailing experts or would-be enthusiasts can come to learn about detailing methods and products. And learn you can with an online Forum of over 28,000 members covering over 18,000 topics. The website also boasts a detailing blog as well as a comprehensive set of guides. But best of all are the hundreds of products to choose from, each one tested by Tim for quality and effectiveness. In his own words, Tim describes his business model.

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Topics: Wheel Woolies, SEMA, Detailing Supplies, distributor

SEMA 2014 wrap-up

Posted by Lance Cheney

December 18. 2014


 It was our first time at the show and all we can say is, "wow"!

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Topics: SEMA

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