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Braun Automotive Blog

How to handle the competition

Posted by Lance Cheney

February 13. 2018

It’s a common fallacy to think that competition will drive your business down. Actually, where most businesses go wrong is to think that the absence of any competition will increase their chances of success. Competition is here to stay, whether we like it or not. It’s the driving force behind a capitalist economy, for better or for worse. And since we’re not going to overhaul our economic system any time soon we need to work within the system to reach our goals.

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Topics: Wheel Woolies, competition, automotive detailing brushes, guaranty, dealing with competitors, business, competitors, knock-offs

Making the most of your 2017 SEMA show experience.

Posted by Lance Cheney

October 24. 2017

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Whether you’re an exhibitor or an attendee, the SEMA experience can be overwhelming and daunting even for returnees. You can maximize your time with just a few simple tips and strategies.

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Topics: Wheel Woolies, SEMA, Braun Automotive, distributors, original woolies, SEMA 2017

7 detailing brushes you must have and why you need them

Posted by Lance Cheney

September 24. 2017

DH2_1649_PW12X.jpgThe Power Woolie 12X is perfect for polishing chrome parts on cars and motorcycles.

As DIY automotive detailing has become more common among car enthusiasts, there has grown a dizzying array of products to choose from when starting your own business or if you just want to beef up your own personal supply.

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Topics: Wheel Woolies, Braun Automotive, Wheel Woolies Vent Brush, caliper spoke woolie, original woolies, automotive detailing brushes, original wheel woolies, AC5 brush set, Power Wollie 12X, automotive detailing

Welcome new distributors Zen Automotive, Lupus-Autopflege, and P&S Sales

Posted by Lance Cheney

April 24. 2017

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 We’re always happy to welcome new distributors to the Braun Automotive family. New family means new ideas and new collaborations, a chance to increase business for all our distributors with new innovation and products.

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Topics: Wheel Woolies, Braun Automotive, caliper spoke woolie, how to clean chrome wheels, car detailing products, Wheel Woolie, best interior car cleaning products, wheel cleaning products

Our Top 8 Detailing Product Picks

Posted by Lance Cheney

February 14. 2017

We’ve compiled a list of some of our followers’ favorite products for you to give your detailing business a kick start. Take a look at our list and let us know what your favorite is in the comments.

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Topics: Wheel Woolies, power woolie, original woolies

Answers to our most frequently asked questions about original Woolie products

Posted by Lance Cheney

January 09. 2017

We get a lot of detailing professionals asking about Wheel Woolies®. Very often they’ve heard about our line of detailing brushes from a colleague or from a trade show. Sometimes their customers tell them about Wheel Woolies.

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Topics: Car Detailing, Wheel Woolies, vent brush, Braun Automotive, power woolie, original woolies, automotive detailing brushes, detailers, automotive detailers, AC5 brush set

What we’ve done with Woolies®

Posted by Lance Cheney

December 13. 2016

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Since we first introduced Wheel Woolies® we've worked really hard to make them better every year. We’ve created a variety of brush head sizes and handle lengths. We created an A kit and a B kit based on what you told us you needed. We expanded the Woolie family of brushes to include the Caliper Spoke Brush, the Vent Brush, and most recently, the new Power Woolie.

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Topics: Wheels, Wheel Woolies, vent brush, Wheel Woolies Vent Brush, power woolies, power woolie, wheel woolies kit, caliper spoke woolie, original wheel woolies, woolie creatures

Stories from SEMA: another year in the books

Posted by Lance Cheney

November 15. 2016

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SEMA 2016 has come and gone and it was just as big, bad, and beautiful as last year. We talked about the controlled chaos of SEMA in years past and this year was no exception.

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Topics: Wheel Woolies, SEMA, Braun Automotive, power woolies, power woolie, SEMA 2016, original wheel woolies

Distributor Love: Auto Maxima

Posted by Lance Cheney

September 13. 2016

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Topics: Car Care Products, Car Detailing, Wheel Woolies, distributor, Braun Automotive, Auto Maxima

Clash of the Wheel Woolies®

Posted by Lance Cheney

June 02. 2016

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We’ve never paid much attention to our “competition”, after all imitation is the most sincere form of flattery right?

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Topics: Wheels, Wheel Woolies, brushes, Braun Automotive, blog, competition, detailing brushes

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